of consumers want labeling that indicates if cannabis has been decontaminated.
say they are more likely to purchase decontaminated cannabis flower.
of medical cannabis consumers expect a sanitized product.
The assumptions are over. XRpure’s national 2025 consumer survey proves transparency about decontamination builds loyalty, strengthens trust, and positions cannabis brands for success.
This report details how consumers view decontamination, how expectations differ between medical and adult-use consumers, and how transparency is becoming a key driver of purchasing decisions.
If you work in cultivation, QA, or brand management, this data offers a strategic advantage.
Cultivation leaders, QA teams, brand managers, and executives who need reliable data on consumer perceptions around decontamination and product safety.
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